The Scent
Passport
How do you choose a perfume when you cannot smell it yet?
A little curiosity can take you further than a label.
A screen can show you a bottle. Words can describe a fragrance. Neither can tell you exactly what it will become when you wear it.
But you can begin with something you already know: yourself.
Think of the perfumes you reach for again. What makes you return? Perhaps it is the way one settles close to your skin. Perhaps you like a scent that announces your arrival. Perhaps the one you remember most surprised you.
Now consider what you want room for next. More presence? More possibility? Something that feels quietly and unmistakably yours?
These are clues, not rules. Your past favourites can teach you about your taste without deciding your future choices.
Three questions to take with you
What do I enjoy wearing again, after the first impression has passed?
How do I want a fragrance to feel around me?
Am I choosing this because I want it, or because I think I should?
At ICBM, Be Unstoppable, Be Limitless and Be Yourself are three worlds to explore. You may recognise yourself in one today and another later. Neither a label nor a quiz can decide your fragrance for you.
As our first fragrances take shape, we will share what you need to make an informed choice. Until then, let curiosity lead.